Marketing Plan For Athletic Sports - 1079 Words

Company Overview Athletic Supreme is a well-known company that has been selling athletic equipment for nearly 10 years. Although the company has been performing solidly, we would like to expand our offerings into the athletic apparel world. With athletic wear becoming more popular in the fashion world and the growing interest in sporting events, Athletic Supreme would like to become a â€Å"one-stop† shop for our customers. Our main goal is to maintain our brand identity, while also maintaining profitability. Athletics Supreme offers some of the best sporting products in the world, but by expanding our offerings into the apparel market we will be better. Athletics Supreme is focused on providing quality apparel and equipment but at a competitive prices for all consumers in pursuit of â€Å"one-stop† shopping. This marketing plan will focus on how to present the company to new consumers through the use of Political, Economic, Sociocultural and Technological (PEST) analysis. The plan w ill also utilize Strength, Weaknesses, Opportunity and Threats (SWOT), while identifying target markets, developing the correct market mix, competitive scientific analysis and inputting metrics to obtain the overall feedback about the marketing plan’s overall effectiveness. Market Research Strategies Market research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present andShow MoreRelatedRole Of The College Athletics Administrator Has Changed Dramatically805 Words   |  4 PagesOver the years, the role of the college athletics administrator has changed significantly. Athletic departments no longer consist of just coaching positions they now have several positions that are non-coaching positions. Beizer stated (2015), â€Å"catalyzed by the explosive rise in popularity of college sports and the seemingly exponential growth of spending by universities to bolster their athletic programs, there has never been a greater need for professionals who bring both a dynamic and robust setRead MoreExperience Related Information : My Job Title At The University Of Toledo1629 Words   |  7 PagesExperience-related information: My job title at the University of Toledo was a Sales/Marketing Assistant. My position supported the Assistant Athletic Director for Marketing and Sales and Marketing Graduate Assistants in creating, developing and implementing marketing and promotional plans for the purpose of maximizing fan awareness, attendance and game atmosphere while increasing revenue for the University of Toledo varsity athletic programs. (I would cite here) Below are my day-to-day tasks: †¢ Generate seasonRead MorePersonal Statement : Athletic Director1295 Words   |  6 Pagesthought about things that I love doing. One thing in life that I have passion for is sports, whether it be playing sports or helping others develop their skills for their sport. My long term goal for a career, I want to be an Athletic Director for a college. In order to become an Athletic Director there are certain step that someone needs to do in college to try and have the best chance at getting their dream job. Athletic Director is not a career that a person just graduated from college and gets hiredRead MoreMarketing And Communication Strategies Of Sidearm Sports1355 Words   |  6 PagesMARKETING AND COMMUNICATION Introduction A strong marketing and communication plan provides IACR the opportunity to engage alumni, parents, staff, students, and friends of Javelina athletics. The ADDA will collaborate with the ICAR and OASG to execute the marketing and communication strategies. The communication and marketing pieces will focus on general mass communication and affinity driven alumni-athlete communication. The communication strategies will include: †¢ Digital communication (emailRead MoreA Career in Sports Marketing Essay809 Words   |  4 Pagesin Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketingRead MoreThree Characteristics Of Good Marketing Research835 Words   |  4 PagesAthletics Supreme has been selling athletic equipment for about 10 years. They are competing in a very competitive category. The future vision of a one stop shop for customers, while maintain brand identity and make a profit. The initial move is directed at sportswear. The competitive marketplace for athletic sportswear consists of Nike, Under Armour and Foot Locker. These companies have realized that there is a â€Å"growing demand for ac tive wear, the sporty fashion for both the gym and the streetsRead MoreAthletic Director Essay704 Words   |  3 Pagesadministration and management of the university intercollegiate athletics program; and performing other related duties as assigned. Essential Functions Submits recommendations and supporting documentation to the President, Athletic Advisory Committee, and Tennessee Board of Regents as necessary to make decisions regarding goals, academics, capital expansion, staffing, budget appropriations, and other aspects of intercollegiate athletics; implements and communicates directives, including maintenanceRead MoreAttendance Vs Nba Attendance : Stats, Marketing Strategies, And The Reasoning Behind The Discrepancy1718 Words   |  7 PagesWNBA Attendance v NBA Attendance: Stats, Marketing Strategies, and the Reasoning Behind the Discrepancy Grace E. Rains-Turk California Lutheran University Abstract WNBA attendance and NBA attendance vary significantly. Is this variation a result of women’s professional sports not having a large fan base, differing marketing strategies used by the WNBA and the NBA, less attention to women’s professional sports by the media and sports broadcasting networks, or a combination of allRead MoreMarketing Strategy Athletics Supreme Case Essay1204 Words   |  5 Pages Marketing Strategy Athletics Supreme Teresa A. Cochran, RN BSN NE-BC Columbia Southern University Advanced Marketing MBA 5501 Executive Summary According to Nickols (2016), a strategy affects the direction of an organization which facilitates the establishment of the working environment in future. The enclosed marketing plan is being developed to demonstrate a strategic plan for Athletics Supreme, an established company who seeks to develop a new product line. Athletics Supreme is a seasonedRead MoreNike Marketing Strategy Review1044 Words   |  5 PagesMurad Tahirov Marketing Spotlight-Nike The Nike story begins with its founder, running enthusiast Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight