Louis Vuitton Moët Hennessy Essay Example for Free

Louis Vuitton Moà «t Hennessy Essay Louis Vuitton Moà «t Hennessy (LVMH) is a French multinational luxury goods conglomerate. Its headquarters are located in France, Paris. LVMH was formed after the merger of Louis Vuitton (fashion producer) and Moet Hennessy (cognac manufacturer) in 1987. The company controls around 60 subsidiaries which are often managed independently and each one of them manage a small number of prestigious brands. The main holding company of LVMH is Christian Dior a luxury goods group. LVMH is the largest luxury goods producer in the world. Comparing LVMH with Hermes, LVMH has a huge corporate power, which Hermes doesn’t have and a vast variety of many familiar luxury brands. Some of the most well known brands of LVMH: * Acqua di Parma * Christian Dior S.A. * DKNY * Fendi * Hennessy * Louis Vuitton * Moà «t Chandon * Parfums Christian Dior The current share price of LVMH is about 140 Euros. The following chart represents the revenue of LVMH in million Euros for the first 9 months from 2011 till 2012 in each group. The mission of LVMH group is to represent the most refined qualities of Western Art de Vivre around the world. LVMH aims in continuing to be synonymous with both elegance and creativity. Their products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy. In view of their mission, five priorities reflect the fundamental values shared by all of LVMH Group stakeholders: Be creative and innovate Aim for product excellence Bolster the image of their brands with passionate determination Act as entrepreneurs Strive to be the best in all they do One of the main values of LVMH that clearly relates to the core business of the company and the opportunities pursued in business development is acting as entrepreneurs. As previously mentioned, LVMH has about 60 subsidiaries which all manage some brands and most likely LVMH is aiming to obtain more partners and subsidiaries for luxury product manufacturing in the future. Other value that clearly reflects to their actions and business strategy is to strive to be the best in all they do. In this case it is more than obvious that this value is essential for them based on the fact that LVMH is the leading luxury goods manufacturing company in the world. Innovation is also a value that pursues in their business development, because by obtaining new subsidiaries and partners they create new products in the luxury goods market. [ 1 ]. Online encyclopedia – Wikipedia. Link http://en.wikipedia.org/wiki/LVMH, Article LVMH [ 2 ]. Online encyclopedia – Wikipedia. Link http://en.wikipedia.org/wiki/Luxury_goods, Article – Luxury brands. [ 3 ]. Official website of LVMH. Link http://www.lvmh.com/the-group/lvmh-companies-and-brands [ 4 ]. http://uk.finance.yahoo.com/q?s=MC.PA [ 5 ]. Official website of LVMH. Link http://www.lvmh.com/investor-relations/documentation/revenue [ 6 ]. Official website of LVMH, Link http://www.lvmh.com/the-group/lvmh-group/group-mission-and-values [ 7 ]. Official website of LVMH, Link http://www.lvmh.com/the-group/lvmh-group/group-mission-and-values

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In modern day society it has become a scary reality that it could actually be argued that individuals are becoming bored of simply existing(REFERENCE). The individuals needs has increased and their need for complete satisfaction is one that requires them to step outside of what is known to be a ‘normal’ existence (REFERENCE). We are more acquainted with the world around us and therefore we want to experience it. We are more aware of the possibilities of who we could be and what we could do that the exposure of popular culture through various forms of media leaves the individual with much higher aspirations as we are a society that feels that anything is possible, it is unfortunate that in the majority of cases within society we cannot all attain the level of material wealth that so many wish for. Society appears to be escaping from normality and constantly searching for something else (REFERENCE), Yet this factor can be so easily justified as there seems to be so much more that the individual needs to escape from then there ever was before. However, Are we actually escaping? As we...

Ray Bradbury’s All Summer in a Day

Ray Bradbury, conveys the key ideas related to power and powerlessness in the text All summer in a day. The power of the group, where the group of children go up against Marmot in a successful attempt to physically and emotionally abuse her. The second idea portrays the lack of power of the Individual, Marmot, as she is isolated, and vulnerable against the majority. These are the key Ideas present related to power and powerlessness. The power of the majority/ group Is a key Idea relating to power and powerlessness.Marmot Is the Individual going up against all her classmates, the majority. The power of the group Is represented as the oppression as all the children confront Marmot and taunt and bully her. This can be the mall plot point of the story of this story. These school children hear Marmot's story of how she has been to Earth and experienced the sun before but they become ignorant and start taunting her and twisting everything that she says. The reason behind all this hate is b ecause they are al jealous that she has seen the sun more frequently and that they can't relate to that experience.Marmot is shown to be powerless as all the children taunt her and abuse her. â€Å"What're you looking at? Said William. Marmot said nothing. Speak when you're spoken to. He gave her a shove. But she did not move; rather she let herself be moved only by him and nothing else. † This shows strong direct speech and sets the tone to a dark and intense atmosphere as Marmot is getting bullied and taunted at. This idea shows how strong the majority is in the eyes of the individual.

Marketing Plan For Athletic Sports - 1079 Words

Company Overview Athletic Supreme is a well-known company that has been selling athletic equipment for nearly 10 years. Although the company has been performing solidly, we would like to expand our offerings into the athletic apparel world. With athletic wear becoming more popular in the fashion world and the growing interest in sporting events, Athletic Supreme would like to become a â€Å"one-stop† shop for our customers. Our main goal is to maintain our brand identity, while also maintaining profitability. Athletics Supreme offers some of the best sporting products in the world, but by expanding our offerings into the apparel market we will be better. Athletics Supreme is focused on providing quality apparel and equipment but at a competitive prices for all consumers in pursuit of â€Å"one-stop† shopping. This marketing plan will focus on how to present the company to new consumers through the use of Political, Economic, Sociocultural and Technological (PEST) analysis. 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